Does your newspaper’s marketing suck? Probably
[Samples of marketing campaigns we have produced for client newspapers. Click above to review more.] [FIRST IN A SERIES ON MARKETING NEWSPAPERS] Recently I spoke in San Antonio at a conference for...
View ArticleTrib doubletruck delivers “community report”
[THIRD IN A SERIES ON MARKETING NEWSPAPERS] Coincidentally, I picked up today’s newspaper from the porch and saw a front-page promo: “Publisher’s Message: Tribune is committed to our communities,”...
View ArticleNews boxes get arty in Atlanta
[Related post: Inside the Creative Loafing redesign and a first peak at live pages.] [ATLANTA] Redesigns should be a chance to have a little fun, interact with the community, and generate “buzz†in...
View ArticleHow to entice students into journalism? Marketing the media: Dow Jones News Fund
By Ron Reason In addition to, and often alongside, my redesign projects, I’ve produced marketing campaigns for brand reinventions, product launches, fund drives and other needs for dozens of clients....
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